Esther van Vliet & Steffi Boom (Dentsu Creative) win KPN YoungDogs pitch
In the last YoungDogs pitch of 2025 the board and KPN announced the creative duo that will go to Cannes in June together with the previous winners from the Heinz & Red Bull pitches. At a well-attended result night at Roorda, the level of the work was incredibly high, and only female creatives took the top three spots!
The KPN team consisting Chantal van der Walle, Sanne Jansen & Dave Frauenfelder judged the work alongside creative directors from Roorda & Dentsu Creative. Esther van Vliet & Steffi Boom walked away with the win as their deck impressed the jury the most. The creative duo from Dentsu Creative Amsterdam earlier this year created the Pitchode 2025-campaign.
The brief was focused on the KPN propositions which pushes the brand to be the number one entertainment provider. KPN was looking for a bold idea that helps them promote their entertainment proposition, and show the importance and power of sound.
After Scream Therapy
"De dames raken met hun sterke inzicht en idee precies de juiste snaar. Ze plaatsen KPN midden in het hart van entertainment en de belevingswereld van de doelgroep. Horror is bij uitstek het genre waarin geluid allesbepalend is - en daarmee schieten ze met de belofte van KPN in één keer raak. Met verrassende gimmicks als de ‘after scream’, de speciale soundbox en de creatieve verspreiding zagen we direct het grote potentieel - en het inspireerde ook direct hoe we dit nog grootser konden uitpakken. Dan weet je dat je goud in handen hebt!", says Antonia Troelstra, Strategy Director at Roorda.
Enjoyable evening
Esther & Steffi’s concept immediately sparked interest and resonated in the judging room. During the award ceremony, Joeri Jansen's dog Dude, also gave his approval to the winning ideas, and everyone enjoyed some pleasant after-drinks to wrap up the last pitch of the year.
Sanne Jansen, Marketing Communication Adviseur at KPN: "It was an enjoyable evening filled with unexpected, creative ideas, and you could really see the energy and care invested in all of the decks."
Portfolio night next thursday
JongeHonden is busy preparing the biggest event of the year, Portfolio Night, which will happen this year on 4th of December at 7pm at Dentsu Creative Amsterdam. The same evening the "Golden Saw" award ceremony will take place and the best young creative will be announced!
Follow JongeHonden on Instagram to sign-up and participate.
