Heineken Rugby Club opent digitale deuren
16-03-2016 (15:58) - Campagnes
Vandaag gaat de nieuwe Heineken campagne van start die meer bekendheid moet geven aan het official rugby sponsorship van de brouwer. Daarom introduceert Heineken in samenwerking met het Britse creative agency Rothco het nieuwe platfom Heinekenrugbyclub.com
De campagne gaat digitaal van start en wordt vervolgens breder getrokken. Doel: rugby supporters overal ter wereld inspireren en verbinden. De campagne wordt wereldwijd uitgerold.
Karl Donnelly, Sponsorship Marketing Manager bij Heineken Irelandlicht toe: ‘Heineken has a enjoyed long-standing, meaningful relationship with rugby and the Heineken Rugby Club is our exciting and ambitious plan to celebrate rugby fans in a way that’s never been done before. Heineken Rugby Club will look to bring fans together by shining a light on what makes rugby supporters great by giving them a fresh, new way to enjoy the game they love on and off the pitch.’
Rothco’s Account Director James More: ‘The aim is that Heinekenrugbyclub.com will become a supporter-driven community. What better way to launch the club than by celebrating the people who make the sport what it is – the supporters. Sociability is at the core of the Heineken brand and this idea. This is about the fans, not the analysts or rugby experts.’
De commercial die de campagne begeleidt, is eveneens van de hand van creative agency Rothco en ademt de bekende ‘Heineken-sfeer’.
credits
Client: Heineken
Agency: Rothco
Agency Producer: Al Byrnes
Art Director: Paddy Thunder
Copywriter: Bobby Byrne / Dave Cowzer
Business Director: Jill Byrne
Account Director: James Moore
Account Manager: Susan Nelis
Production Company: Motherland
Director: Finn Keenan
Producer: Ellen Kenny
